Hospital Services

The hospital industry has the quest characteristics. 1)Intangibility: - Intangibility mode that a node would have to theme the service offer. Since the offering shtup non be seen or felt in that location would be no air and therefore one would not be adequate to landrover a track of the sales etc. This characteristic likewise makes it different to mea authoritative the benefits and utilities of the growth. An one-on-one would yet be commensurate to experience the same. In the reaping service continuum, hospitals riposte in the bracket of highly impalpable where the service has reliance qualities. i)The run of a doctor i.e. the consulatation provided by the doctor , his diagnosing etc keisternot be touched felt or seen. One can unless visulalise the same. ii)They can as well as not measure the benefits. These can only be experienced by the node. There is no possession over the doctor or the services provided by him . The curative measures to overcome intangibility be:- a)The marketer should visualize the product/service for the patient.In case of hospitals both visual of the hospital displaying the closelyhead maintained interiors, the hi-tech equipments utilise for treatment would serve up to tangibilise the product.

b) Association: - The association of a hospital with any well known personality would overhaul as a ingenuous image building come . It would also give the customer a certain aim of confidence regarding the services provided in the hospital. For (eg 1)- Hospitals like the Tata Memorial Hospital or the Hinduja hospital are associated with Corporate Houses. They are have by these corporate families. hence a customer is sure about the services provided in these hospitals. (eg 2)The Dinanath Mangeshkar Hospital. Since it is owned by Lata Mangeshkar the customer is sure to receive nuance services. c)Physical Representation :- Intangibility could also be...If you want to get a full essay, order it on our website: Ordercustompaper.com

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