Retail Marketing and Logistics Case Study Example | Topics and Well Written Essays - 1000 words

Retail market and Logistics - Case Study ExampleThis way they maintain good hold over quality and atomic number 18 in position to quickly phase discharge food items that outlive their utility.Greggs have their own registered beneficent trust and they argon actively engaged in providing grants and donations for needy causes. Their social activities include the environment, childrens cancer research, eat clubs that provide free, nutritious breakfast for primary school children in socially disadvantaged areas, and raise notes for children in need.Their exposure to these social activities gives them the advantage of maintaining good public relations and also the marketing get-up-and-go in new regions where they open shops. Their social obligations are noteworthy and they encourage their staff to be knotty in these ventures.Apart from these, their emphasis on customer satisfaction is fundamental to their success. They also constantly refreshen their drudgeuct range to ensure qual ity, taste and value for money. Products that appear to lose popularity are taken off the shelves without much loss of time. The products on display reveal a rich variety of food items and draw the buyers to purchase and try them. The shop design is continually modified and refined to improve the shopping experience. They are also ever on the lookout for new opportunities to open shops in areas where they perceive their products have consider (Greggs).Along with Retail Marketing MixAlong with the vision to open shops wherever there is the probability for business, Greggs ensure that there is good management of their staff and their products are made to customers satisfaction. This hawkish policy of making their armorial bearing where there is need has provided the company with good growth results.The company boasts of a sound system animate to customers needs and just waiting for opportunities to open shops in populated areas of towns and cities. Their marketing strategy is int rinsically held unneurotic in wooing the customers through the use of benign staff and products expertise.The policy of being where the customers are is creditworthy for the expansion of their business and in addition the customers are made to feel that they are welcome. The art of rip off the customers with a smiling staff and healthy, hygienic foodstuff needs alert management trained to prod the manpower in the right direction of retention and growth (Greggs the Bakers (Shop)).The investment in purchasing or renting the shop premises is augmented with skilful handling of people in house and outside. use up of Relationship Marketing for Competitive AdvantageRelationship management in Greggs is an aspect that they have diligently nurtured to secure competitive advantage. It is not only the relationship among the staff but also the way this translates with the customers. flat if the shop or outlet is small in comparison to the