J ainbury Plc marketing reearch and information need Research Paper

J ainbury Plc marketing reearch and information need - Research Paper ExampleTh aim of thi tudy i to explore th orgniation approach to th collection of environmental data nd market apprehension nd th orgniation elected i J ainbury Plc. Brief small appraial will be do for J ainbury, recommendation for improvement will be provided.A marketing oriented firm (alo called the marketing concept, or conumer focu, or cutomer focu) i one and only(a) that allow the want and need of cutomer and potential cutomer to drive all the firm trategic deciion. The firm corporeal culture i ytematically committed to creating cutomer value. The rationale i that the more a association undertand and meet the real need of it conumer, the more probable it i to have bright cutomer who come back for more, and tell their friend. Thi proce can entail the fotering of long landmark relationhip with cutomer. In order to determine cutomer want, the company uually need to conduct ome form of marketing reearch. Overall, the marketer expect that becoming marketing oriented, if done correctly, will provide the company with a utainable competitive advantage.The concept of marketing orientation wa developed in the late 1960 and early 1970 at Harvard Univerity and at a handful of forward sentiment companie. It replaced the previou ale orientation that wa prevalent between the mid(prenominal) 1950 and the early 1970, and the yieldion orientation that predominated prior to the mid 1950.. ince the concept wa firt introduced in the late 1960, it ha been modified, repackaged, and renamed a cutomer focu, the marketing philoophy, market driven, cutomer niggardliness, conumer focu, cutomer driven, and the marketing concept.The market orientation that a firm adopt varie depending on the product life cycle, the level of competition within the market, and external factor uch a the economic environment. Companie are likely to modify their market orientation over the life cycle of a particular product, and it i common for a ingle company to have different product with different orientation. There i no one orientation that i appropriate for all product, and the changing environment and global market in which today companie mold mean that orientation are likely to undergo rapid change. Depite the importance that market orientation