GE's Two Decade Transformation Case Study Example | Topics and Well Written Essays - 250 words

GEs Two Decade Transformation - Case Study Example2. What is Welchs purpose in the series of initiatives he launched in the new 1980s and early 1990s? What is he trying to achieve in the round of changes he put in motion in that period? Is in that location a logic or rationale supporting the change answer?Welchs main purpose in the series of initiatives he launched was to ensure that in the next decade, GE would be a number one or number two competitor in the industry (Bartlett 1). This would make GE a unique, highly spirited, and an entrepreneurial enterprise in addition to being profitable, diverse, and with quality leadership and products of their own kind in the world. In the round of changes he puts in motion in that period, he wanted to achieve a productive business with individuals who were focused in implementing change for the success in the business. Ideally, making such a change is logical considering the situation in which the business environment was in. Welch realiz ed that the business had so many who never added value to the business and therefore, went for the restructuring process have a lean and efficient workforce.In order to grow profitably, it is essential that one reduce the expenses or production costs. It is by the same emplacement that Welch uses to grow GE profitably despite the critics. He did this through downsizing, destaffing, and delayering to have a lean and effective employee base (Bartlett 3). Indeed the initiatives employed by Welch added material value to the business as the business was able to grow its operation profits from $1.6 billion to $2.4 billion and revenues from $27.1 billion to $29.2 billion within four old age (1981-1985) (Bartlett 3).Considering Welchs approach to leading change, I believe it is one of the most efficient approaches as he is able to reduce costs of production and increase the revenue and profit